The 5 Step Guide to SEO Success
First and foremost, in order to be successful with search engines, you need know that search engine optimization takes time and patience. Lots of people would just give up because they don’t see their website climbing the ranks. You need to be aware that search engines drive the internet and the competition online is very high.
Search engines run the internet because they are #1 in providing the most accurate information for the visitor. Their first and primary focus is to rank websites according to its content and key phrases. For example, if you visit Google and search “sport’s cars” search engines would give you the best and most accurate result on “sports cars.” And that is why search engines are known to be hierarchical thinkers. There could be millions of websites about “sport’s cars” but search engines only look for the keywords and content that are placed in the website. The more accurate content and keywords your website has, the better chance for you to rank high in search engines.
Let’s dive in even more. Search engine Optimization includes title tags, keywords (meta tag), description (meta tags), headings, paragraph, bolded key phrases, hidden text, site age, trust factors, image captions, bullets and lists, links, link text, file names, URL, submitting a web site, number of click on my search listing.
Not everything listed above is important to search engines. Read below as I separated the important key elements for search engines from the non-important.
Title Tags, Description (Meta tags), Headings, Paragraph, Site age, Trust factors, Image Captions, Links, Link Text, File names, URL.
Keywords (Meta tag) Bolded key phrases, hidden text, submitting a web site, number of click on my search listing.
Title Tags – This is at the very top of the hierarchy for each page because search engines look at the key phrase that shows up in the title tags and therefore they accept the page as relevant to that phrase.
Keywords (Meta Tags) – Notice that keyword (Meta tags) was marked in the non-important section to search engine optimization. Don’t be confused, keywords are the most important elements for search engine success. But the Meta tags for keywords (placed in the html coding section) are not because they largely been abused by people and search engines rarely pay any attention to it.
Description (meta tag) – The description meta tag affects your ranking in a positive way, but it is known for being the page ‘snippet’ in the search engine results.
Headings – Headings provide a content outline for the search engines when they crawl your pages. If the target key phrase shows up in your heading, it is a major plus.
Paragraph Copy – The more copy your site has the easier it is to rank high.
Bolded key phrases – Bolding keywords in your paragraph does not help.
Hidden text – Some people think they can stuff hidden texts with key phrases, but if they get caught, search engines can penalize your website.
Site age – Older sites have a better chance for a higher ranking.
Trust factors – Having a address on every page can make you look more trustworthy with search engines.
(Notice that search engines are like human robots. They need trust and loyalty. If you go behind its back and cheat, it won’t be your friend anymore.
Image captions – Text captions near images are a big help with image search results.
Bullets and lists – Bullets make for better linking opportunities but it rarely impacts ranking.
Links – Links play an important role for SEO. If you have relevant links from relevant sites, your chance of ranking high is very big.
Link text – To keep this understandable, if a link on your site reads “click here” that tells the search engines your site is relevant to click here. If a link reads “sport’s cars” it tells the search engine your site is relevant to wedding dresses. Got it? Awesome!!!
File names – Keyword-rich file names on images and individual pages insert keywords into site hierarchy.
URL – Keyword-rich Web addresses can be a big help because every link to your site that uses the URL as the link text creates a keyword777 rich link
Submitting a Web site – You can submit your site to search engine directories, but it doesn’t mean your website is moving anywhere without SEO.
Number of clicks on my search listing – Click on your listing as much as you want, search engines are not dumb, and it won’t move you up. (Remember trust)
The SEO elements listed above are so essential that if you follow the important elements the right way, you can rank on top of the search engines.
Now we are going to focus on keywords and why they are the focus for a successful search engine optimization. Before we start talking about keywords, I want you to start looking at SEO in a more unique perspective. Imagine if you are the visitor who searched a special keyword in search engines and appeared on your website. First go over your website niche and ask your-self what special key-phrase should be your main target for attracting traffic?
For example, let’s say your website is about “building abs” and that is the key phrase you want to focus on. However, as you research, you find out that nobody uses that keyword and instead they use “getting fit workouts.” Now you have a choice to make, either go with “building abs” and attract no traffic whatsoever, or you can insert the key phrase “getting fit workouts” and once you attract traffic you can than explain to your visitors on why building abs is also important for getting fit.
The great thing about SEO is you never optimize for a single keyword. Instead, you optimize for a hundreds or thousands of permutations on that word. So if you are targeting “broccoli” you are also targeting “cream of broccoli soup” “broccoli recipes” “broccoli coleslaw.
These are called long-tail phrases. By optimizing for one word and phrase, you will get the advantage of improved rankings of many more permutations of that word.
Benefits of Long-tail phrases:
In order to research for keywords and see how many search results that keyword gets, use the keyword research tool “Google AdWords”
If you face over 100 million other websites that are using the same key phrase, you should focus on a different keyword. However, if you believe the content in your website can boost you up very fast, you can use that key-phrase. For example, if you have a daily newsletter on your site on “staying healthy” you are being super-competitive, and your content is new and active so search engines can jump your ranks.
(If you have money to invest on the side, you can use pay per click advertising. PPC will automatically rank you on the top of search engines. However, you need to choose a key-phrase and when a visitor searches that key-phrase and clicks on your link, you pay Google money for each click.)
Now we are going to discuss how you can make your website more attractive to search engines. Start to think of your website as a pyramid. At the top there is your homepage, one click away you have the second layer of content, two clicks away you have the third layer, and so on. Search engines award relevance more readily to content that is structured like a pyramid.
You can add content to the top of the pyramid by:
When you link two or more pages to each other and to a central hub or index page, you create a cluster of relevant content. That means, if you create ten or more links from a single hub page that creates even more relevance than a single relevant page. As a result, this means there is a strength in numbers. The more related pages linked in clusters, the greater authority you generate for your site.
The way your website is structured determines on how fast visitors will find you. For example, if you are selling hiking gears, and the visitor lands on your page, you need to have hiking gears at-least 1 click away from your home page. If it is 5 clicks away, search engines will believe that hiking gears are not very important your website, therefore, your ranking will drop.
You can also start using deep linking. A deep link is a hyperlink that goes directly to a page more than one click from the top of the site pyramid which is the homepage. If some other web site links directly to a single product in your store, bypassing the homepage and other category pages, that’s a deep link.
You can also create deep links yourself. Link from your home or top-level pages to individual pages that are deep within your site’s structure. Deep linking can rarely take you from no ranking to page 1, but it can place good content where visitors will find it.
Once you have created a search engine optimized site structure, you will want to maintain it. This means to never move content around, reinforce that structure with great link text, using keyword-rich URL’s, and avoiding some common site map issues.
Link building – getting other sites to link to yours – is critical to SEO. The best way to acquire links is to attract them naturally, with interesting, useful information. The importance of writing great content can appear in blog posts.
You can always ask people who you know to be in the same niche as yours to back-link you from their website. As a result, you will do the same back to them. If you don’t have a list of people who own a website in the same category as yours, join forums. There are many ways you can expand your network online, twitter and face-book can also be of major help.