With a Online Business there is no doubt you have seen many claims of Internet success, but for every success there are hundreds that haven’t found any success. You will find no shortage of “experts” making claims that their proven methods have made millions and can do the same for you. For you to get your own success story you have to understand that the key is getting tons of quality traffic in visitors, leads and buyers. How many of those success stories told you how much they spent in advertising and what was the return on their investment? My first success wasn’t until I learned how to apply paid traffic methods to my products.
Many successful Web Masters will caution you against paid traffic because of their mastery of S.E.O., why would you need to pay when you get it for free? Getting your business profitable requires access to large quantities of people or traffic. Not just any traffic will do you need traffic from your niche, otherwise all the keyword research, site building, social marketing and S.E.O. was a wasted effort because very few know about your business. Targeted traffic is the key to all of your goals to profit, increased sales and building your list.
What is a business without customers, free! On the Internet your business is the store and traffic are the real people who walk into your store for your products. More people come in and more sales of your products happen. Just like the brick and mortar businesses not every customer that enters will buy but the higher the traffic of people the more sales you will get. It’s all in the numbers, you have a product your customers need or can’t do without and lots of traffic will give your business profits. It’s as simple as that.
So how do you get traffic, and enough of it to make profits for your business? Some of the big names in Internet Marketing generate anywhere from thousands to hundreds of thousands of traffic a day and only a small percentage actually buy their products but it’s enough for great profit and success with their business. If you have been in Affiliate Marketing for any length of time you have heard the term R.O.I. or Return On Investment. The lower the rate you spend for conversions the higher return you enjoy, for instance if you spent $100 dollars and had 5 sales for $500 profit. Your rate of return was $100 for every $20 spent. That’s just an example you will want a higher commission rate and your costs closer to.20 per customer.
Most Affiliate Marketers enjoying the success you are looking for are doing it with paid traffic. Yes Advertising is the big key, how many success stories you read and hear revealed how much they spent on advertising? I would bet one or two if any and if they didn’t I truly hope you didn’t purchase their products. You need people visiting your sites and know of your products existence, the more that know, the more visits you will get.
There are many ways to advertise for free and I suggest you take advantage of them but these do not generate the high volume of paid advertising. Google is the easiest paid advertisement you can start out with. Also there are Marketers that will advertise to their group on a cost per click basis.
Search Engines are the quickest and easiest way to find information about everything you can think of on the Internet. The search has become the provider of content for people on the Internet. It’s free and easy to use and they get the bulk of visitors and clicks to sites people seek. Most companies are eager to pay for advertising on the major search engines such as Google which gets the lion’s share in these searches that people use.
Search engines have millions of users looking for information and have links to the many sites being sought by the users. Having your site ranked high and on the first search results page increases the likelihood that those users will click the link to your site. S.E.O. or Search Engine Optimization is cheap and effective for ranking your site but it takes time. Especially for new Internet Marketers but paid traffic will get you more traffic quicker and get you first page ranking also.
Paid advertisements is also a way of paying for traffic. With paid traffic you get a set amount of traffic to your site on a consistent basis, you can have sales every day!
For the most common Search Engines you pay for the clicks your ads generate, or Pay Per Click. Some of the other search engines will charge you for the number of times your ads shows up for your chosen keywords or phrases when searched. So you need to use keyword tools to help you to pick the best relevant keywords, Google has a free keyword tool that will give you the number of searches monthly for a specific keyword and also give related phrases for your keywords. There are plenty of tools out there for you to find the right keywords but I recommend you start with the free tools first.
With expenses for your business start small until you get the process that works the best and keep repeating that same process. Remember the more you spend on your advertising the more traffic and sales you increase. Paid traffic has too many benefits for your business not to take advantage of and it’s the quickest way for new Marketers to make their first sales. All the money you spend paying for your traffic will generate income. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer